Tuesday, June 19, 2012
Fallacies Ad
The first time I read the ad on pg 143, I thought it was extremily feminist and an unfair depiction of woman. I understand that in the late 1960s things were different and different ideals were accepted than those today. A couple fallacies I noticed throughout the ad, was for one the picture at the top of the ad of women dressed fancy in what was the early 1910s. By saying that they have "come a long way" misrepresents what women were fighting for at the time. Yes they were fighting for their own equal rights, but they weren't trying to be snobby about it such as this ad depicts. I feel that woman are probably more snobby today than they were back then. Another fallacy I noticed was the picture of a beautiful, skinny woman that at the time didnt depict the true woman. By saying the slims were just for woman was to instill this superficial idea. No wonder they attracted younger girls due to the sex appeal and independence displayed all over the ad.
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I think you had a good point about the Inconsistency of what women were fighting for in the early 1900's. They were not fighting to be able to smoke more cigarettes, they were standing up to have their vote counted, be able to work and be treated fairly. It is a good point that reducing what women were fighting for to something as trivial as cigarette smoking seems a little disrespectful at best. I think that people who truly believe in something will respect the topic and not use women's rights as a platform to sell cigarettes. But I guess that they need something noble to stand on in order to sell cigarettes. No advertiser is able to sell cigarettes based on what they do for your health. Selling cigarettes based on the "cool factor" probably gets old. People have seen that all before. So why not try it based on something that most women will be attracted to - Women being liberated from the primitive circumstances they were subject to in the early 1900's.
ReplyDeleteI agree with exactly everything you are saying. I think that the ad company just sort of took this and ran with it. They knew that at that given time woman were very vulnerable. They were looking for anything to feel independent or even wanted. Seeing something like this on an ad would for sure make the women want to start smoking. All of the things on this ad were what woman hoped and wanted to be. In the long run this is how ALL advertisement companies work. They think of what the people want and they just feed off of that.
ReplyDeleteI agree with you completely and feel the exact same about what you wrote. I also think the ad depicts women rights and abuses it. The women back then were fighting for their liberty, their education, their right to vote, not to be able to smoke and saying they came a long way is a disgrace to women. I also wrote about how they used the insecurities of women to to attract them. Saying the women in the ad is superficial is the perfect word use because in almost all ads, even today they show those skinny flawless girls or the guy with rock hard abs.
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