Sunday, July 22, 2012

SWOT

The SWOT model is used to analyze a company's strengths and weaknesses, as well as external opportunities and threats in the business environment.  This type of strategic model can be used for developing a marketing strategy and for deciding whether to launch a new business or expand an existing business.  I actually just used this model in one of my summer business classes to help examine a food industry and disect its business plan.  The SWOT model helps determine the strengths, weaknesses, opportunities, and threats associated with expanding and launching new businesses. 

2 comments:

  1. The SWOT model is a very intriguing use for companies. This seems like a nifty thing to help in the business world. For a company to have the ability to judge and determine a next move in a business is pretty great. I think it is really cool that you actually used this model in a class! With all the factors in the business world that can actually make or break a company, it is necessary to have a way to predict potential situations. You did a good job responding to question number three and picked a very interesting topic. I enjoyed reading your post a lot!

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  2. I agree the SWOT model is used to analyze a company's strengths and weaknesses, in the business environment. you listed about the models listing which were very easy to understand and learn.

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